Glentoran has announced the launch of its brand-new official website as part of the club’s ongoing digital transformation designed to elevate the supporter experience and unlock new commercial opportunities.

The new digital home of the Glens has been developed in collaboration with AY Studio, a Belfast-based, award-winning creative agency specialising in Brand, Design, Digital, PR, Content and Marketing solutions across multiple sectors.

The club and AY Studio have created a modern, mobile-optimised platform that reflects Glentoran’s proud heritage while delivering a professional, elite-standard user experience.

The new website serves as a central hub for everything Glentoran from matchday news, interviews and fixtures to ticketing, Academy and Women’s team updates and the club’s award-winning Social Partnership. It includes streamlined navigation, faster loading speeds and mobile-friendly design.

The launch follows the successful rollout of Glentoran’s new online Superstore, unveiled in June 2025 to coincide with the release of the 2025/26 home, away and training ranges from new technical partner Macron.

The new retail platform has already delivered improved functionality, enhanced product visibility and a significantly smoother checkout process on both desktop and mobile, helping drive record-breaking kit sales.

Beyond improving usability and visual appeal, the new website introduces a suite of digital advertising opportunities designed to maximise partner visibility and engagement.

It features homepage banner placements, rectangular leaderboard ads and square display formats to allow current and prospective partners to integrate their branding seamlessly alongside club content.

Colin Jess, Chairman of Glentoran Football Club, said: “This new website represents an important step forward for Glentoran. It puts our supporters at the heart of the online experience while creating a digital foundation that supports our commercial and media strategy for the years ahead.

“We are delighted to have worked with AY Studio on this project. Their understanding of both our footballing heritage and our future ambitions has been invaluable. This partnership has delivered a website that is not only visually striking and user friendly but also scalable and commercially robust.”

Robert Annett, Technical Director at AY Studio, added: “It has been a privilege to collaborate with Glentoran on such a landmark project. From the very first creative workshop through to technical delivery, our shared vision was to produce a best-in-class digital experience worthy of one of Northern Ireland’s largest and most historic football clubs.

“Our approach combined creative storytelling with technical precision, blending bold visual design, intuitive navigation and a flexible content architecture that allows the site to evolve as the club grows.

“The result is a modern, dynamic and scalable platform that not only reflects Glentoran’s proud heritage but sets a new benchmark for digital excellence across local football.”